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Privacy Policy

POPIA-Compliant — Effective March 2026

This Privacy Policy describes how 2nd Avenue Medical Centre ("the Practice", "we", "us") collects, uses, stores, and protects your personal information in compliance with the Protection of Personal Information Act, 4 of 2013 (POPIA) and all applicable South African legislation.

1. Responsible Party

Dr Jan Gideon Labuschagne
2nd Avenue Medical Centre
Cnr 2nd Avenue & West Street, Verwoerdpark, Alberton, 1449
Tel: 011 902 5989
Email: docjan911@gmail.com

2. Personal Information We Collect

We collect only the information necessary to provide you with safe, effective healthcare. This includes:

  • Identity information: Full name, date of birth, gender, ID/passport number, nationality
  • Contact information: Phone number, email address, physical and postal address
  • Health information: Medical history, current medication, allergies, clinical notes, test results, diagnoses
  • Financial information: Medical aid scheme and membership details, payment records
  • Administrative information: Appointment history, consultation records
  • Technical information: Cookies and anonymous website usage data (see section 9 below)

3. How We Use Your Information

Your personal information is used for the following purposes:

  • Providing clinical assessment, diagnosis, and treatment
  • Managing your appointment bookings and patient file
  • Submitting medical aid claims and processing payments
  • Communicating with you about your healthcare (appointment reminders, results, follow-ups)
  • Referring you to specialist practitioners where required
  • Complying with legal, regulatory, and professional obligations (HPCSA, SARS, etc.)
  • Sending optional health reminders or practice communications (with your consent)

4. Legal Basis for Processing

We process your personal information on the following grounds:

  • Consent: You have given informed consent at the point of registration or consultation.
  • Contractual necessity: Processing is required to provide you with healthcare services.
  • Legal obligation: We are required to retain certain records by law (e.g. HPCSA regulations require clinical records to be retained for a minimum of 6 years).
  • Legitimate interest: To manage our practice operations and improve service delivery.

5. Sharing of Your Information

We do not sell or rent your personal information. We may share it with:

  • Medical specialists and referral practitioners — for the purposes of your referral and care
  • Medical aid schemes and administrators — for claims processing
  • Ampath Laboratories — on-site pathology services
  • MedEDI / CGM — our billing software and EDI provider
  • Regulatory bodies — HPCSA, SARS, or as required by law
  • Emergency services — where clinically necessary

All third parties are required to maintain the confidentiality of your information and to use it only for the purpose for which it was shared.

6. Storage & Security

Your information is stored securely in our clinical management system. We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or disclosure. Access to your records is restricted to authorised practitioners and administrative staff on a need-to-know basis.

Clinical records are retained for a minimum of 6 years from the last date of treatment, or longer where required by law.

7. Your Rights Under POPIA

As a data subject, you have the right to:

  • Access your personal information held by us
  • Correct inaccurate or incomplete information
  • Request deletion of your information (subject to legal retention obligations)
  • Object to processing of your information for direct marketing
  • Withdraw consent for optional processing at any time
  • Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, contact us at docjan911@gmail.com or call 011 902 5989.

8. Information Regulator

You have the right to lodge a complaint with the Information Regulator of South Africa:
Website: www.inforegulator.org.za
Email: inforeg@justice.gov.za

9. Cookies & Website Analytics

Our website uses a small number of cookies:

  • Essential cookies and browser storage — needed for the website to work, for example remembering that you have agreed to the chat assistant's terms.
  • Google Analytics — helps us understand how many people visit the site and which pages are useful, so we can improve it. It collects anonymous usage details such as pages viewed, approximate location (city or region), device and browser type. It does not collect your name, contact details or any health information, and we never send form contents to Google Analytics.

Google Analytics is provided by Google LLC, and its data may be processed outside South Africa under Google's own privacy safeguards. You can read how Google uses this information at policies.google.com.

You can block or delete cookies at any time in your browser settings, or install the Google Analytics opt-out add-on. The website will still work if you do.

10. Updates to This Policy

This Privacy Policy may be updated periodically to reflect changes in legislation or our practices. The current version is always available on our website and at reception.

Last updated: October 2026. 2nd Avenue Medical Centre.